First, some basic physics: when an atom has an unequal number of protons and electrons, it is called an ion. If an electron is added to the atom, it is a positive ion; if an electron is taken away, the atom is a negative ion.
VS Sassoon Cord Keeper 2000 with ceramic ionic conditioning
Ionic hairdryers use ionic generators and an effect known as a corona discharge to inject a stream of negative ions into the air, which is directed towards the hair. These ions balance out the positive electric charge of wet hair, making the drying process faster and reducing the amount of heat applied to the hair. Less heat means less damage, more moisture and goodbye frizz.
The thing to remember when using an ionic hair dryer is that you don’t need to dry your hair for as long as you would with a regular hair dryer. In fact, you should be careful of over-drying.
VS Sassoon 3Q High Performance Hairdryer with high ionic conditioner
Check out our range of hairdryers here.